CMW
Live: America's Sweetheart
RANCHO
RELAXO - MAR. 9

One
of the wonderful things about Canadian Music Week is the gracious
acceptance of non-Canadian bands. It is in true Canuck fashion
that we share our week with others, especially others that
can rock. America's Sweetheart, hailing from the New York/New
Jersey neck of the woods, is one of those bands who can not
only rock, but one that has a great time doing it.
The intimate Rancho crowd of about 30 was treated to 45 minutes
of charged-up sassy-ness with a hint of rockabilly that caused
an influx of head-bopping throughout the cozy, but very accessible
venue. The opening track, "Lazy Lady," set the mood
with just the right amount of bounce. The unusual three-girls-to-one-boy
ratio worked extremely well for this band.
The punch continued as the halfway mark of the 11-track set
approached. The fourth song, "Want Your Smile," from the new
record, Rainbow Party, was a crowd pleaser. With its
delightfully trashy, howling chorus, "Boys. I like boys" brought
about the unmistakable echoes of a girly rock ensemble with
a flood of energy. Three tracks following, "Cute But Dumb"
(also from Rainbow Party) gave a taste of how catchy
and playable the band can be, with its radio-friendly rhythms.
If you like London, Ontario's The Weekend, this band will
be of particular interest to you.
With some spring in their step, and plenty of smiles, America's
Sweetheart played a show that was plain, old fun. This band
works well when they're playing for an intimate crowd; they
infused the right amount of life without scaring people away.
That vibe seemed to be exactly what the band was going for,
and by the time guitarist CT took the mic for the title track
"Rainbow Party" towards the end of the set, his
vocals broke things up a bit, and widened the smiles on the
faces of the patrons.
With a good use of harmonies and a wonderful ability to keep
things moving, America's Sweetheart is a band that was an
absolute treat to see at CMW. Keep a look out for them . .
. they'll be around.
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